Global India Business Forum had conducted a webinar on the topic ‘The Millennial Impact on
the Hospitality Sector’ on December 26, 2020. The panelists that graced this webinar with
their presence were some of the most respected people in the industry like Mr. Makram
Darouazi, Group General Manager, NAAAS Holding Group, Mr. Hans Lagerweij, President,
Albatros Travel, Mr. Karan Kapoor, Director - Food and Beverage, Hyatt Regency Mumbai, Mr.
Rishi Neoge, Group General Manager, The Sai Leela Group and Mr. Sameer Singh, Vice
President, Lemon Tree Hotels Limited. When asked about the social media blogger impact on
the hospitality industry, one of the esteemed panelists, Mr. Sameer Singh, rightly pointed
out that every single person visiting a restaurant is a social media blogger or influencer
and that the online reputation of any chain of hotels is increasingly gaining importance to
succeed in the intense competition that the industry offers. He also emphasized on the fact
that it was important to “pay attention to an individual who has the power to influence
other’s opinions” ... as millennials heavily rely on the experiences and opinions of their
family and close friends before choosing a restaurant to dine in.
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