Consider this. You are a successful businessperson. You have struggled your way to
success, or you may have taken your family business to the next level. Your employees,
friends and relatives are full of praises and appreciation.
Now is the time to tell your story to the whole world and also to drive your business
ahead. One of the best ways is to get recognized with a business award!
Awards and public appreciation are moral boosters and motivators. It is also great for
PR. After all, the reputation of a business is of critical importance not only to move
ahead and get connected with other businesspersons but also for employee retention and
employee satisfaction.
Building trust among consumers, stakeholders and employees is the biggest influencer in getting shortlisted for business awards. An award in turn immensely boosts the business and makes you stay ahead of your competitors.
The success of any business depends upon the talent it employs and the talent
retention. As they say – employee satisfaction translates into customer
satisfaction. This qualifies you as an awardee for a reputed award function and
winning a business award can positively impact your teams morale. This will
definitely attract more talent which can, in turn, boost your business further.
Once you decide to go for an award, make the right choice.
Choose a Reputed Forum
This is very important because the forum where you are nominated or awarded
decides your credibility. There are many award ceremonies conducted by all and
sundry on various forums. If you want the award to propel your reputation,
trustworthiness and elevate your position, choose a credible and reputed
organization that recognizes success stories. Getting awarded by lesser known or
unknown platforms will do you no good.
This is another important factor. Choose the category that you best fit in and the one that would benefit you
When you fill up the entry form for an award, add supporting documents, achievements and important client testimonials that justify your entry to the coveted award category. This will help the judges in the selection process. But be honest with your claims.
After you have won the award, make sure that you share it with the media, your
clients and on social media. This is a very good PR stunt that will help you in
business networking and building credibility among consumers and employees.
Receiving an award in front of an audience from a renowned personality makes one
feel respected and appreciated for all the hard work. Interacting with fellow
awardees can also boost your business and teach you some more entrepreneurship
lessons Winning business awards boost the teams morale and builds trust among
employees and customers in your business and related decisions.
So, if you thought awards are not important, you are missing out on the
opportunities they hold. It is never too late. Start documenting your
achievements and USPs with sufficient and authentic evidences. Apply for the
award and let the magic work for you!